Every member of the UCCSA family is a communicator of the UCCSA story. This booklet is a useful resource guide for communicators who work within the administration, regions, synods and local churches of the UCCSA.
This is Version 1 of the UCCSA Brand Guidelines. It has emerged in this phase of our mission journey as we take seriously the need to strengthen our communications within our family and engage in life giving business and development ventures with other partners. Our conversation and interaction with our partners in the corporate world have challenged us to give serious reflection to the UCCSA brand.
If you are reading this you’re almost certainly a member of the UCCSA family. We trust that this guide will prove a useful resource to you in your continued engagement with the UCCSA and your commitment to positively change the world, beginning with wherever you are placed in your local church or community.
The UCCSA Brand Guidelines is a work in progress which is likely to undergo several revisions as we clarify our identity and purpose; and as we becoming even clearer about who we are, what we do and why we are church and co-workers in God’s mission.
This version of the Brand Guidelines contains the following headings and information:
- The Background: Vision Plan 2006
- Mission Programme 2011 and beyond: Christ is Calling Us Participating in Suffering and Struggle
- The UCCSA Brand
- The UCCSA Brand Position
- Brand Expression: Editorial Guidelines
- Brand Expression: Design Elements
- Social Media Guidelines
- Our Logo
- Our Mission Partners
We are committed to reviewing and revising these guidelines and as communications becomes embedded in our work we will add brand expression guidelines related to the visual elements such as photography, typesetting and formatting that may be useful in creating inspiring and meaningful messages for the UCCSA brand.